The Canada Games is a massive sporting event that takes place every four years, attracting thousands of athletes, fans, and visitors from all across the country. This event provides a unique opportunity for businesses in the host city to tap into the influx of people and boost their sales and profits.
The GSCC wants to help your business capitalize on this! Read on to check out our tips on how your local business can cash in on the Canada Games:
1. Offer Special Deals and Discounts:
The influx of visitors means an increase in foot traffic and an opportunity to attract new customers. Offer special deals and discounts to attract visitors and encourage them to make purchases. This can be as simple as offering a discount on a particular item or service, or as elaborate as creating a special Canada Games menu or package deal.
2. Create a Themed Experience:
Use the Canada Games as an opportunity to create a themed experience for your customers. Decorate your storefront, serve Canada Games-themed food and drinks, or host a special event that reflects the spirit of the games. This will not only attract visitors, but it will also create a memorable experience that they will associate with your business.
3. Be Prepared for Increased Demand:
The Canada Games are going to bring thousands of new, potential customers to our area, and could be a busy time for businesses (depending on your service area) so be prepared for increased demand for your products and services. Make sure you have enough staff on hand, enough inventory to meet the demand, and that your systems and processes are up to the task.
4. Partner with Local Businesses:
Partnering with other local businesses can help you tap into the influx of visitors more effectively. You can cross-promote each other’s businesses, create joint packages and deals, or even host a joint event. This will not only increase your reach but also help you create a more cohesive and enjoyable experience for visitors.
5. Utilize Social Media:
Social media is a powerful tool for businesses, and the Canada Games is no exception. Use platforms like Facebook, Instagram, and Twitter to promote your business and interact with potential customers. Share updates, photos, and information about your special deals, events, and packages, and encourage customers to share their experiences with their friends and followers.
Don’t let this opportunity pass you by! Make sure to tap into the influx of visitors and boost your sales and profits. By offering special deals and discounts, creating a themed experience, partnering with local businesses, utilizing social media, and being prepared for increased demand, businesses can make the most of this exciting event.